In September 2023, Sandeep G Real Estate launched a property called Mayfair Majestic, which has truly lived up to its majestic name. Unlike the typical property launches in Siliguri, where interactions are limited to media engagements, Sandeep G Real Estate wanted something unique, something genuinely majestic! 

So that is when, in the picture came Primsy India! 

The challenge was to develop a launch campaign with a distinct theme. Meetings after meetings and then they suggested a Bollywood-inspired concept. Ahmm, but won’t that be too informal, we thought. Thus, we decided to go with a ‘blockbuster’ theme instead. This approach allowed us to capture the glitz and glamor of a Bollywood hit while keeping it sophisticated for the real estate market.

From the outset, our goal was to create an unforgettable experience. We wanted the campaign to resonate deeply with the audience, igniting their imagination and excitement. The blockbuster theme allowed us to connect with popular culture and create a sense of anticipation and grandeur around Mayfair Majestic.

We embarked on this ambitious campaign, creating standees, banners, hoardings, designs for the entry gate, a selfie point, and so much more, all centered around the blockbuster theme. 

Each element was crafted to reflect the theme’s energy and excitement, inviting attendees to engage with the property in a fun and interactive way. With tight deadlines and so much to do, the team worked day and night (quite literally). We worked countless hours, tirelessly beyond regular office hours, to ensure that every detail was perfect and that Mayfair Majestic became the talk of the town. 

This dedication and heartfelt effort paid off, making the launch of Mayfair Majestic a truly majestic success, of which we are immensely proud. Want to see how the entire thing looked?