Let me tell you a story about a tech brand launch that took time but ended up becoming a roaring success! This brand, Tech Marammat, is now synonymous with tech repair in Siliguri’s Planet Mall, and we at Primsy India are thrilled to be a part of their incredible journey.
Harsh Agarwal, the mastermind behind Tech Marammat, came to us with a dream: Seeing Tech Marammat being branded as a one-stop shop for all tech repair in Siliguri. We were on board in a flash! So, after Harsh, we built Tech Marammat from the ground up – logo, tagline (“We fix it all!” – genius, right?), standees, lollipop signage, and whatnot!
The launch was all set for November, everything meticulously planned. But as with any good story, there’s always a twist! A personal setback for Harsh meant a delay, and our initial influencer marketing plans had to be put on hold. It was a moment of “uh-oh,”. Talk about a tech meltdown! We could feel the team’s anxiety rising, but here’s the thing: we knew Harsh and his passion for Tech Marammat. So, we took a deep breath, channeled our inner superheroes (complete with a few inspirational movie quotes!), and decided to launch Tech Marammat in a way that truly captured its essence.
We whipped up some stunning visuals, even snuck Harsh and the team into some fun social media reels to put a friendly face to the tech-fixing superheroes. And guess what? It worked like a charm! The launch was a smash hit. People couldn’t stop talking about the cool visuals and the friendly faces behind Tech Marammat. With a solid foundation laid, we reintroduced influencer marketing and targeted ads. Boom! Leads started pouring in from our Instagram Ads – over 200 a month from a budget of just 200 rupees a day! How could it have been any better?
Summing up Tech Marammat’s Marketing & Branding:
- Adaptability: When faced with a challenge, we rolled with the punches and found a new way to launch the brand.
- Creativity: Our eye-catching visuals and engaging social media content helped Tech Marammat stand out in the crowded tech repair market.
- Strong Branding: From the logo to the signage, from meme marketing to best creative designs, we built a cohesive brand identity that resonated with the local audience.
Today, Tech Marammat is a household name in Siliguri. Just like you remember your favorite doctor when you’re feeling under the weather, Tech Marammat is the first name that pops into your head when your phone takes a dive or your laptop throws a tantrum.
This story is a testament to the power of creativity, adaptability, and a whole lot of heart. We may not have had the influencers at launch, but we had something even better – a team that believed in the dream and a brand that was destined for greatness. So, the next time your tech needs a savior, remember Tech Marammat, the gadget guardian of Siliguri!