Adding an Ambbience to your Story 

Did you know that Siliguri is known as the unofficial capital of North Bengal? But why so? It’s the city of dreams, the link that binds the North East of India together. Not just this, it’s also a tier 2 city with rapidly developing infrastructure. 

Now, when your business is located in such an important space, your marketing should also be as such, don’t you think?

So, when an ultra-luxury project like Ambbience knocked on Primsy’s door, we were more than happy to help!

Founded by Gaurav Berlia, Berlia Developerrs is a state-of-the-art construction company joining hands with Primsy at the beginning of____ and we’re still sailing as smooth as butter on a hot pan. 

While we were having a meeting with Mr. Gaurav Berlia, he talked about how selling the first floor and the top floor of any property is a task! When we dug deep, we came to know the reasons. Most of the top floors have heating and dampness issues and the first floor lacks the view that the upper floors might have… 

Now, the good part was, Ambbience had none of the problems. The first floor is wonderful in it’s own ways and the top floor is well protected with their construction expertise. 

Then what? A client raising a point and Primsy not working on it is impossible! We created two ads, highlighting the first and top floor individually making sure our communication is on point. 

Ambbience isn’t just about luxury living. It’s also a project about building a community. It’s about the conveniences and comfort that comes with luxury. We made sure to touch every tangent through our creatives and highlight the luxury through the fonts and colours used. Since it isn’t ‘a ready to move in project’ (yet) Primsy also paid special attention that none of the contents create the misconception of it being ready to move in (which was quite a challenge on copywriter’s shoulder) 

The Primsy Promise: Perfection Through Research

At Primsy, we know that great marketing starts with solid research. Every post, every ad, every campaign is backed by hours of digging deep to understand not just what Berlia Developerrs wanted, but what their target audience craved as well. This way, we ensured our messaging truly resonated with potential buyers on a different yet relatable level. From people talking about the ads to people buying apartments on the first and top floor, we knew we nailed it!