Our Road to Success 

Wanna know how we conquered the path to success? Let us guide you. People often say “It’s easy to make a routine, staying consistent is the hard part.” 

Here at Primsy, consistency is our asphalt-– we lay it down and it sticks!

Since day one, Kamac Engineers (the people who build the very roads we navigate) have trusted us with their festive cheer.  Our journey with Kamac is just like a long scenic highway (over 2 years and counting!)…

The best part? We’re still cruisin together!

Every year, we create at least 40 road-themed greetings for Kamac, packed with wordplay (because who doesn’t love a good pun, right?), making sure that their message paves the way for a happy holiday season. 

At Primsy, we believe in staying connected to our roots, just like a well-maintained road. No matter how many milestones we cross, we want those roots to keep growing strong with us. And Brands like Kamac Engineers are those roots. 

Too many words?  Now, let our work speak. 

When you hear the word “new year”, what comes into your mind. 31st December? You missed the Bengali New Year? New Financial Year? We didn’t! 

Now, imagine a road construction company’s wishing post for Dussera, Akshaya Tritiya, Vasant Panchami, Ram Navami, Mother’s Day, Music Day and so on… How will you imagine it? Think? Ahmm, we know it’s difficult! But guess what, we are Primsy and we love challenges. We always find a way!

Look at what we created… 

Ram Navami: Several hours of brainstorming, the bright idea of Ram Setu hit our minds. It’s literally a path that bridged the gap between Ram and Sita, so why not use this angle? And that, my friends, is how you create a successful ad.  

Mother’s Day: For this post, we wanted to do something different. But how do you connect motherhood to roads? That’s when we realised that Motherhood, in itself, is a journey! Graphically we placed Mother and children on benches near the roads so the content had to be super powerful, which we made sure it was!

Dussehra: Initially for dussehra post of Kamac Engineers, the first idea that popped into our minds was showing footsteps of Goddess walking through a path but then, it just felt too basic, you know? We scrapped that idea and started with a fresh mind and there it was. A fresh new creative idea! Have a look for yourself! 

Akshaya Tritiya: This is where Primsy unleashed creativity. The festival is usually associated with gold as people often buy gold and pray for prosperity. So, using the branding words like “road” “path” we created a post where the golden division of the road leads you on the path to prosperity and the rest is history!

Vasant Panchami: For the Vasant Panchami video, we wanted to highlight the seasonal change. Springing into action (pun intended)  we did exactly that and of course, wordplay is Primsy’s niche so we sprinkled some puns here and there as it promotes the brand as a whole via copywriting. 

Music day: This post, again, was quite the challenge because how do you even connect roads with an art form like music? Several hours of brainstorming & coffee cups later (right when we were on the verge of insanity) an idea struck. Roads are the pulse, the beat of development so why not show it as such? And the rest/proof is right before you!

Since the brand mostly constructs roads and pathways, we ensured that the creative is decorated with copywriting and graphics related to the brand. Creating these wishing posts has been a task, but we enjoy it so much that this is our 3rd year working with Kamac Engineers, and we are loving it!