The Vision
October 2025. The year was ending, and at our office, we had one thought on
our minds: “2025 khatam hone se pehle kuch massive karna hai.”
We wanted something that would make Siliguri stop and take notice. Something
that hadn’t been done before.
And that’s when it clicked.
What if we did something by collaborating Aishwarrya and Ambbience
together?
Aishwarrya is the biggest name in clothing here. Ambbience is hands down one
of the most premium property in Siliguri. Both are our clients. Both already
scream premium.
What if we brought them together and created something Siliguri had never
seen?
The more we talked, the clearer it became. This was the one.
The Collaboration
We had the idea. Now we just needed to convince both brands to come
together.
First, we sat down with Govind Bhaiya from Aishwarrya. Then Gourav Bhaiya
from Ambbience.
We explained the vision-how bringing both brands together would create
something neither had done before.
And honestly? We were a little nervous about how they’d react.
But both of them, without any hesitation, just said-“Haan haan, karte hain
na.”
That’s the trust Primsy has built with its clients. That instant “yes”
without doubt.
That’s when we knew-this wasn’t just happening. This was going to be
massive.
The concept was solid. But hiring 11 professional models? The numbers
weren’t adding up.
This is where Team Primsy does what we do best-we don’t let budgets kill
creativity. We let our brains work.
Inspiria had been on Aditi’s mind for a while-she just needed to convince
Sharad it was the right move.
Founder Sharad Agarwal, without a second thought, reached out to Steffi
Ma’am, HOD of Inspiria Knowledge Campus.
With a mix of excitement and nervousness, we explained the vision. The
collaboration. The scale of it. And the opportunity for her students to be
part of something big.
Her response?
“Yes. Let’s do it.”
This was the first time Inspiria allowed something different like this.
And just like that, the pieces started falling into place.
Auditions at Inspiria
We headed to Inspiria with one goal-find 11 girls who could bring this
vision to life.
There were multiple entries, lots of nervous but excited faces.
And we found them. Our 11.
We all went straight from Inspiria to Aishwarrya for fittings.
What followed were endless trials, retakes, discussions, and excitement.The
girls were understandably picky about their outfits. And honestly? We were
right there with them, understanding their excitement.
Govind Bhaiya, the owner of Aishwarrya, made the whole fitting process
incredibly smooth.
Every fitting. Every concern. Every little detail-he took care of it all.
His answer was always the same: “Jo tumlog ko best lage, karo.”
The results? Beautiful outfits, perfectly aligned with the vision.
We planned multiple practice sessions at the property before the actual
shoot.
Walking through the property with the girls, figuring out the best light,
the right angles, practicing poses together.
These girls weren’t professional models. This was all new to them.
So Team Primsy didn’t just plan the shoot-we became their coaches, their
hype squad, their support system.
The Early Morning Recce
Before shoot day, at 6 AM, Team Primsy and our photographers walked every
inch of Ambbience
Early morning light. Golden hour possibilities. Best angles for both the
outfits and the property.
“Kahan se best shot aayega? Kahan se sunlight perfect rahega?”
We mapped it all out. Floor by floor. Frame by frame.
We gave every effort to make sure nothing went wrong on shoot day.
Throughout this entire journey, Gourav Bhaiya was our constant support.
Every time we needed something-“Bhaiya yeh possible hai?”
His response: “Haan, karwadunga, ho jayega.”
Not once did he say “Nahi yeh toh nahi ho payega.”
He was there through planning, through rehearsals, through every decision.
Watching. Supporting. Believing in us.
That kind of trust? That’s rare. And that’s what made this possible.
2:00 AM
Alarms went off. Our models woke up. Our team of 30+ members started their
day, each person ready to play their part in making this shoot
unforgettable.
Our drivers were rockstars-They were outside the model’s house at 3 AM
sharp.
By 3:30 AM, all 11 girls had reached Shamaze Makeup Studio.
Shamaze with Juhi is genuinely one of the best in Siliguri, and that morning
they showed why.
11 girls, 11 different looks-smooth, professional, perfectly timed.
We were there helping out too-applying lotion, draping dupattas, carefully
putting on the real jewellery from NS Jewellers. Premium pieces-handcrafted
rings, elegant necklaces, & earrings. One call, and they trusted us with 11
complete sets. No hesitation. Just pure confidence in our vision.
Then came the fun part-helping each model in those heavy lehengas actually
sit in the car without crushing the outfits or jewellery. That took some
real effort!
Sharad and a few team members reached Ambbience early to set up. This was
the biggest shoot we’d ever handled, and he knew it. So he stayed. Start to
finish. Hands-on. Present. Making sure his team had everything they needed
to pull this off.
As soon as the models reached there, things got real. Quickly getting each
girl to her assigned floor, making sure everything was in place. But of
course, it wasn’t that smooth-someone saying “ yeh gate band kardete hai ,
8th floor ka camera mein dikh raha hai” fixing all the minute detail that
primsy is famous for.
Up, down, up, down. We kept running between floors, fixing little things,
adjusting, rechecking.
But then, finally, everything was ready.
The sun was just starting to rise. The drone was in position. And we hit
play on “Sanson ki mala”-the same song we’d been using in every single
rehearsal.
11 models stepped into their spots across 11 floors.
The drone lifted.
And we just stood there, eyes glued to the monitor, completely
overwhelmed.
15 days of planning. Late nights. Everyone giving it their all.
And now it was actually happening. Right in front of us.
Some of us got a little teary-eyed, not gonna lie. All that planning, all
those sleepless nights-and here it was, actually coming together
beautifully.
After the first shoot, we’d arranged breakfast for everyone.
Our biggest concern? Making sure nothing-not even a drop-fell on the
Aishwarrya outfits or the NS Jewellers pieces.
So we each paired up with a model, helping them eat carefully. A few
volunteers from Inspiria pitched in too.
Once they were done eating, Jahnvi, our touchup artist, was right
there-fixing lipstick, doing quick touchups, making sure everyone looked
camera-ready again.
After breakfast, we got strategic. We had 3 cinematography teams, so we
split up-each group taking a different area of Ambience to maximize
coverage.
Music was blasting across the entire property. We needed that energy, that
vibe to keep everyone pumped up.
We guided the models through every shot: “Aise karo! Dance karo! Masti karo!
Camera ko bhool jao, bas enjoy karo!”
And our founder, Sharad Agarwal, was everywhere-checking angles, giving
inputs, catching details we might’ve missed, making sure everything came out
right.
As the day went on, our checklist kept getting ticked off one by one.
“Yeh scene ho gaya? Chalo next location set karte hain!”
“Uss floor pe light kaisi hai abhi? Chalo jaldi chalte hain!”
Each team member was constantly on the move-setting up the next shot while
another was still being captured, making sure we weren’t wasting a single
minute.
So we kept pushing. Kept moving. Kept motivating each other and the models
to give just a little bit more.
By the time we wrapped, it was already 8 PM.
Faces were exhausted. Bodies were completely drained.
But when we finally called pack-up?
Hearts were completely full.
18+ hours. One incredibly long day. But we’d done it.
And honestly? None of this would’ve been possible without an incredible team
and the trust everyone put in us. Every idea we pitched, every collaboration
we suggested-people said yes. No “but what ifs,” no hesitation. Just
belief.
We hadn’t just created content. We’d created something people would
remember-an experience, a story, a moment that everyone involved would carry
with them.
Ready Steadyy Primsyy! 🎬✨